Increasing brand awareness and sales through META advertisingProtein.sk , an e-shop specializing in premium nutritional supplements, focused on increasing brand awareness and significantly increasing sales through targeted META ads , primarily on Instagram and Facebook . Existing Google ads were already optimized, so we focused on maximizing the potential of Facebook ads in combination with quality content on social networks.
Goal:
The main objectives of the cooperation were:
1. Increase the number of followers on Facebook and Instagram.
2. Increase overall e-shop sales through META ads.
3. Optimize the advertising budget of €2,000 per month to achieve the best possible results.
Target Group Analysis Strategy:
At the beginning, we conducted an analysis to identify the target group.
The primary customers were:
Beginners and active fitness enthusiasts.
Consumers looking for quality premium nutritional supplements.
Users, with a fondness for meme content and motivational quotes.
Dynamic Conversion Catalog
We started with a dynamic conversion catalog, setting up two identical ad campaigns:
1. One with an age range of 18-50.
2. The second one without age restrictions. Through A/B testing, we found that the campaign with a specific age range achieved better results.
Remarketing
Given the nature of Protein.sk products, where customers often reorder, we have implemented comprehensive remarketing strategies:
1. Abandoned Cart Campaigns: Targeting customers who added products to their cart but did not complete the purchase, we offered them a 5% discount coupon, which was effective in both carousel and image formats.
2. Engagement Remarketing: We targeted users who had interacted with posts on Facebook and Instagram in the past 30 days . This audience responded well to engaging content on social media .
3. Remarketing of website visitors: Targeting users who have spent a certain amount of time on the website without making a purchase, offering them discount coupons to encourage conversion.
4. Past Purchase Remarketing: Targeting customers who have purchased in the last 90 days , but not in the last 30 days , by reminding them of the opportunity to make another purchase.
Campaign Optimization
After optimizing remarketing, we moved on to testing new campaigns:
1. Product-specific campaigns: We selected the top 15 products from the e-shop and tested different creative formats (images, videos, collections) to see which format achieved the best results in terms of CTR and CPC.
2. Creative testing: For each product, we tested three different creatives and monitored their performance to identify the most effective format.
3. Target group adjustment: We have continuously optimized targeting by testing similar audiences and expanding the scope based on interaction data.
Social Media Engagement
Consistent engagement on social media was key:
We regularly held contests to increase interactions and gain additional data for remarketing. Quality posts, including motivational quotes and meme content, kept the audience engaged and increased brand awareness.
Results
The integrated campaign yielded excellent results:
Sales growth: Year-on-year sales growth of 40%.
ROAS: We achieved an extraordinary ROAS of approximately 1485%.
Order Value: Average order value increased by 35%.
Engagement: Significant increase in followers and interactions on social media.
Conclusion
Strategic use of META ads, combined with a strong social media presence and effective remarketing techniques, allowed Protein.sk to achieve significant growth in brand awareness and sales. By constantly analyzing and optimizing campaigns, we ensured maximum return on advertising budget and maintained high engagement across all platforms.
Do you need help managing your advertising campaigns on Google and Facebook?
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